The calming fragrance of ASTALIFT is another unique characteristic of the brand.

Known for its soothing scent, the fragrance of Damask rose wafts from all ASTALIFT products. The fragrance of the rose, often used in rose oil or rose water, balances the body's hormones, improves skin quality and offers antioxidant properties.

From a medical point of view, the flora ingredient also restores skin elasticity and lowers blood pressure, creating an ultimate soothing effect on skin.

Apart from its technologies, ASTALIFT boasts a key ingredient – Astaxanthin – in its anti-ageing products.Astaxanthin is a super anti-oxidant approximately 1,000 times more powerful than CoQ10, and about 100 times more powerful then Vitamin E.

It protects collagen within the skin from damage and deterioration, and maintains skin’s suppleness and firmness. In fact, the uniqueness of this natural ingredient gave birth to the brand name, ASTALIFT. ASTA in Japanese means “tomorrow” while LIFT refers to uplifting your inner emotions as beauty also comes from within.

Astaxanthin also gives ASTALIFT its natural red colour. The products showcase the Power of Red (Aka no Chikara赤の力s) with Astaxanthin as the core ingredient throughout the entire range, created to turn back time and give back to users youthful, supple and radiant skin.

Today, Japanese women admired for their smooth, glowing complexion continue to enjoy youthful-looking skin as they experience for themselves the Power of Red in ASTAFLIFT.